Is Beauty of Joseon Safe During Pregnancy?
Often yes, but this is not a brand to flatten into one answer.
Beauty of Joseon is popular because it looks gentle, elegant, and easy to trust. A lot of that reputation is deserved. In the MamaSkin database, many of the easier Beauty of Joseon products sit in the calming, hydrating part of the range. The more complicated decisions usually appear once the brand moves into retinal, brightening actives, or sunscreen variants that are doing more than one job at once.
Quick verdict: Beauty of Joseon is usually easier to shop than many trend-led skincare brands, but the line is not uniform. The simpler cleansers, toners, and barrier products tend to be the safest place to start, while retinal products are the clearest no and some serums and sunscreens deserve more scrutiny.
What MamaSkin found
- A large share of the brand sits in low-risk or no-known-risk territory, especially the cleansing and hydration side.
- The products that pull the brand into more cautious territory are not random. They cluster around retinal, arbutin-led brightening, and some sunscreen formulas.
- That makes Beauty of Joseon a good example of a brand that is broadly promising, but still very dependent on exact product choice.
Usually easiest to keep
Low pH cleansers, rice and toner-milk formats, soothing ampoules, and simpler masks.
Usually needs a second look
Arbutin-led serums and sunscreen formulas that sit outside the calmer core of the range.
Clear skip
The retinal products are the simplest no within the current brand mix.
The pattern inside Beauty of Joseon
| Brand area | Usually easier to keep | Needs more checking |
|---|---|---|
| Cleansers | Green Plum and simple cleansing formats | Less of a concern |
| Toners and ampoules | Heart of the brand's calmer profile | Mostly straightforward |
| Brightening serums | Some gentler options | Arbutin-led formulas |
| Eye care and treatment | Minimal use | Retinal-focused products |
| Sunscreens | Product-specific | Do not assume all SPFs behave the same |
That matters because the brand aesthetic makes everything feel equally soft and traditional. It is not. The product logic changes as soon as the formula becomes more corrective.
Why this brand creates false reassurance
Beauty of Joseon is calm in tone, but not every formula is calm in pregnancy terms. The label style can make stronger products feel gentler than they really are.
People often trust this brand faster than they trust louder, more clinical brands because the packaging and product names feel soothing. That can be helpful if it nudges someone towards a simpler routine. It becomes less helpful when that same instinct carries over into retinal eye care or brightening serums that need more caution than the cleanser sitting next to them.
What usually works well
This brand works best in pregnancy when you use it for hydration, soothing, and barrier support rather than for treatment-heavy correction.
The strongest Beauty of Joseon products in pregnancy are usually the ones that support the routine quietly instead of trying to overhaul it.
Green Plum Refreshing Cleanser and low-fuss cleansing formats
These products match the gentler side of the brand and are often the easiest entry point if your skin is reactive or your routine feels crowded.
Pure Cloud Bubble Toner, Glow Replenishing Rice Milk, and calming hydration layers
This is where Beauty of Joseon tends to feel most useful in pregnancy: hydration, comfort, and fewer reasons to second-guess the formula.
Relief Sun and the lower-friction sunscreen direction
Some BOJ sun products fit pregnancy routines much better than others, which is exactly why this brand should be read product by product.
Products to check more carefully
The checking burden rises once the product starts promising brightening correction, stronger treatment, or a more complicated SPF format.
The products that usually need a second look are:
- Glow Deep Serum: Rice + Arbutin
- Rice Radiance Serum
- Ginseng Moist Sun Serum SPF 50+
- Day Dew Sunscreen SPF 50
These are not all the same level of concern, but they are the point where the brand stops being a simple comfort brand and becomes a more active decision.
Products to avoid in pregnancy
The clearest Beauty of Joseon products to avoid are the retinal-led ones:
- Revive Eye Serum: Ginseng + Retinal
- Revive Under Eye Patch: Ginseng + Retinal
- Plum Blossom Skin Renewal Serum
A simple Beauty of Joseon routine in pregnancy
Use Beauty of Joseon for the soothing, elegant middle of the routine. Let stronger correction steps prove themselves separately.
Morning
- Cleanse gently only if you need to.
- Use a toner or milky hydration layer from the calmer side of the range.
- Add one moisturising or soothing serum, not several.
- Finish with the exact sunscreen you have checked rather than assuming all BOJ SPFs behave alike.
Evening
- Keep cleansing simple.
- Use a calming toner, ampoule, or cream.
- Avoid the temptation to turn the brand into your resurfacing or retinal step.
Common ingredient patterns to watch
- Retinal: the clearest reason a Beauty of Joseon product moves out of the keep category.
- Arbutin-led brightening: often where products become more nuanced rather than obviously simple.
- Sunscreen variation: the brand's SPFs are not interchangeable.
Practical shopping guidance
- Start with cleanser, toner, and moisturising products.
- Treat brightening serums as a separate decision.
- Check every sunscreen individually.
- Remove retinal products completely.
Methodology note
This page is based on the current MamaSkin product database and ingredient methodology. We assess the exact product formula rather than relying on brand reputation or product category alone.
Related reading
- Best Pregnancy-Safe Beauty of Joseon Products for 2026
- Is Retinol Safe During Pregnancy?
- How to Read an Ingredient Label When You're Pregnant
Important notes
- Scores are product-specific, not brand-wide guarantees.
- Formulations can change by region and batch.
- This guide is informational only and not medical advice.
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Questions people ask
FAQs
Is Beauty of Joseon safe during pregnancy?
A lot of the brand is easy to keep, especially the simpler cleansers, toners, and calming products, but not every product lands in the same band.
Which Beauty of Joseon products need more caution?
The caution points sit mainly in brightening serums with arbutin and some sunscreen variants.
Which Beauty of Joseon products should I avoid?
The retinal-focused products are the clearest products to avoid in pregnancy.
Do all BOJ sunscreens score the same?
No. Sunscreen formulas within the brand can score quite differently, so each one needs its own check.
