Search or scan
Search or scan products
Search by product name or take a photo of an ingredient label. Browse 115,000+ products across 9,000+ brands.
Search 115,000+ products or scan an ingredient label for clear, evidence-led guidance.
4.5 average on iOS and Android
Loved by 21,000+ parents
Real feedback from people using MamaSkin during pregnancy and beyond.
How it works
Three clear steps from a product label to pregnancy-specific guidance you can understand.
Analyse
Get instant safety analysis
The app places each formula in a pregnancy-focused risk band and shows which ingredients drive the result.
Understand
Understand every ingredient
See why ingredients were flagged and how the supporting evidence applies to pregnancy-focused screening.
For informational purposes only. Not medical advice.
See what a barcode cannot tell you
Move through a formula to see how MamaSkin adds pregnancy context, risk bands and the evidence behind each result.
Formula-level match
Ingredients are normalised and checked together.
Pregnancy context
Risk, exposure and evidence quality stay connected.
Clear evidence notes
The reason behind a result remains visible.
Example formula
Tap an ingredient to inspect its context.
MamaSkin lens
Evidence stays attached
No Known RisksScore 90-100
Niacinamide
Scientific summary
The CIR Expert Panel concluded that niacinamide is safe as used in cosmetics. Pregnancy-specific topical trials remain limited.
Evidence interpretation
Low cosmetic-use exposure and good dermal tolerability support a low-concern interpretation for typical topical use, while the pregnancy evidence gap remains visible.
Illustrative ingredient examples. MamaSkin provides informational guidance and is not a substitute for medical advice.
More ways to choose with confidence
Search, scan, compare and keep track of the products that matter through pregnancy and breastfeeding.
115,000+ products in one place
Search skincare and beauty products across 9,000+ brands, with unlimited catalogue searches, no ads and no sponsored rankings.
Scan any ingredient label
Take a photo of an INCI list and see which ingredients are clear, which need caution and why they were flagged.
Pregnancy and breastfeeding guidance, separately
See stage-specific ingredient guidance for pregnancy and breastfeeding, with different safety considerations kept clear instead of blending them into one result.
Compare products side by side
Compare two recorded formulas, including safety scores, risk bands and highlighted ingredient differences, to help you make a more informed choice.
Understand every risk rating
See safety scores, No Known Risks to High Risk bands, flagged ingredients and evidence notes that explain how each recorded formula was assessed.
Save favourites to your shelf
Save products you want to remember, search your favourites and keep your shortlist synced across your MamaSkin account on iOS and Android.
Saved product alerts for Pro
Opt in to alerts after MamaSkin reviews a formula or pregnancy-safety band change for a favourite or routine product.
Morning and evening routines
Build your routines, add products directly from their pages and keep your pregnancy-safe shelf organised.
Ask Mia about more than skincare
Ask general questions about pregnancy, breastfeeding, baby care, skincare and ingredients. Mia explains in plain English; it does not set MamaSkin safety decisions.
Methodology
How MamaSkin turns ingredient evidence into a clear safety score
The same dataset behind the app powers each product result: hazard, mechanism, exposure, source quality, and pregnancy-specific context.
No Known Risks
Severity 0.00-0.18
No pregnancy-specific concerns at typical cosmetic concentrations and routes of use, based on current evidence.
Niacinamide
Barrier-supporting vitamin B3 with no known pregnancy-specific risk in the dataset.
Panthenol
A pro-vitamin B5 humectant marked safe across ingredient references.
Low Risk
Severity 0.18-0.38
Minor cautions such as irritation potential, limited pregnancy data, or less transparent fragrance blends.
Azelaic Acid
Often used for blemishes and pigmentation; recorded as low risk with concentration context.
Lactic Acid
A gentle AHA at modest cosmetic strengths, with irritation as the main caution.
Medium Risk
Severity 0.38-0.68
Ingredients we recommend avoiding or discussing first because of systemic, endocrine, or data-gap concerns.
BHT
Tracked as medium risk because of systemic and endocrine concern signals.
Oxybenzone
A sunscreen filter flagged for endocrine disruption concerns in the evidence set.
High Risk
Severity 0.68-1.00
High-concern categories where strong warnings, contraindications, or systemic exposure drive the score.
Tretinoin
A retinoid category ingredient with strong pregnancy warnings in the dataset.
Isotretinoin
Systemic retinoid with well-known pregnancy contraindication warnings.
Band-first logic means the riskiest ingredient sets the product band, so one avoid-level ingredient cannot hide behind safer ones. Each example is tied to the medical and regulatory evidence base detailed below.
Scoring flow
From scan to score
Every product follows the same four-part process. The result keeps the underlying evidence visible instead of reducing a formula to an unexplained number.
Step 1: Ingredient match
We normalise each INCI list so product formulas line up with the ingredient library, including synonyms and dosage hints.
Step 2: Evidence weighting
Matched ingredients carry hazard, mechanism, exposure, evidence, and source notes.
Step 3: Band-first logic
The riskiest ingredient sets the product band so one avoid-level ingredient cannot hide behind safer ones.
Step 4: Safety score
Severity is translated into the 0-100 MamaSkin Safety Score shown with ingredient explanations.
Clinical guardrails
Checks mirrored inside the app
Ingredient detail screens explain terms like teratogenic, contraindicated, endocrine disruptor, and fetotoxic in plain language.
- Hormone disruption potential
- Skin absorption during pregnancy
- Fetal development and teratogenicity
- Allergen and irritation profile
- Chemical stability and metabolites
- In-market concentration trends
Evidence base
Primary sources behind the scoring model
Public medical, regulatory, and systematic-review sources are combined with product ingredient data and reviewed into plain-language flags.
Our story
Built by parents who needed a clearer answer
MamaSkin began during our second pregnancy, after hours spent trying to make sense of conflicting skincare advice. We built the practical, evidence-led tool we wished we had.
Martina
A mother of two and the inspiration behind MamaSkin. Her experience researching products during pregnancy shaped the need for guidance that is reliable, specific and easy to use.
Simone
A technology professional with experience growing mission-led businesses. He turned that firsthand problem into a product parents can use in a shop, at home or on the go.
Our mission
Make skincare and beauty choices clearer for pregnancy and breastfeeding by combining useful technology with transparent scientific research.
Questions, answered
Frequently asked questions
What MamaSkin checks, how the guidance works and where to find more detail.
How is MamaSkin different from other pregnancy apps?
MamaSkin combines a searchable catalogue of 115,000+ skincare, beauty, and cosmetic products with ingredient-label scanning. Each check uses maintained ingredient rules and evidence drawn from US, EU, and UK sources.
Is product search really unlimited and free?
Yes. You can search the MamaSkin product catalogue as often as you need without subscribing. Ingredient-label scans may have separate limits.
Does MamaSkin support breastfeeding?
Yes. MamaSkin provides guidance tailored to both pregnancy and breastfeeding, because the relevant considerations can differ between these stages.
Can I compare two skincare products?
Yes. MamaSkin can compare two recorded formulas side by side, including their safety scores, risk bands, ingredient profiles, and highlighted low, medium, or high pregnancy-risk differences.
Will MamaSkin tell me when a saved product changes?
MamaSkin Pro members can opt in to alerts after the MamaSkin team reviews a recorded formula or pregnancy-safety band change for a favourite or routine product.
Can I save favourite products and organise a skincare routine?
Yes. Save products to your personal shelf, search your favourites, and organise products into morning and evening routines. Your saved shelf stays synced with your MamaSkin account on iOS and Android.
What do MamaSkin's safety scores and risk ratings mean?
MamaSkin presents each recorded formula with a safety score and a risk band from No Known Risks to High Risk. Ingredient-level flags and evidence notes explain which ingredients influenced the result. The risk band is the main safety conclusion, while the score adds detail within that band.
What can I ask Mia?
Mia can help with general questions about pregnancy, breastfeeding, babies, skincare, products, and ingredients. Mia provides educational explanations and is not the source of MamaSkin safety decisions or a substitute for medical advice.
Does AI decide MamaSkin's risk bands?
No. Maintained ingredient rules and medical and regulatory evidence determine the risk bands. AI helps explain results in clearer language and can support product or label identification.
What happens to my scan photos?
When you scan a label, we use on-screen OCR to extract the ingredient text and match it to our database. In some cases, we may send the photo to a third-party AI provider solely to identify the product or improve text extraction. We then use the extracted text to run the safety analysis. For details on how data is handled, please see our Privacy Policy.
How accurate is the safety guidance?
Our guidance draws on peer-reviewed research and regulatory sources, including FDA, EMA, and NHS material. We review and update assessments as evidence and regulatory guidance change.
Can I use this app if I'm not pregnant?
While MamaSkin is specifically designed for pregnancy safety, the app can be useful for anyone interested in understanding cosmetic ingredient safety. However, our recommendations are tailored for pregnancy-specific concerns.
What if a product I scan isn't in your catalogue?
If a product isn't in our catalogue, you can still scan the ingredients list and we'll analyse it against our research data. We're constantly adding new products, so check back regularly.
Is this app a substitute for medical advice?
No, MamaSkin is for informational purposes only and is not a medical device. Always consult your midwife, doctor, or healthcare provider before making decisions about skincare products during pregnancy or breastfeeding.