Safe Skincare Swaps for Expecting Mums With Affordable Alternatives
You do not have to give up skincare when you are pregnant. You just need to adjust a few items. Here are common swaps people make, why they work, and how to build a routine that still feels like self care.
Quick swap table
Use this alongside our ingredient label walkthrough for speedy shopping trips.
| Usual Product | Swap For | Why |
|---|---|---|
| Retinol serum | Bakuchiol serum | Similar texture benefits without vitamin A |
| High strength salicylic toner | Lactic acid toner | Gentle exfoliation |
| Fragranced moisturiser | CeraVe Moisturising Cream or similar | Barrier friendly and unscented |
| Chemical sunscreen | Mineral zinc oxide SPF | Lower irritation risk |
| Brightening hydroquinone cream | Azelaic acid or tranexamic acid | Safe for tone and acne |
| Strong retinol eye cream | Peptide eye gel | Supports firmness without vitamin A |
Cleansers
- Swap foaming sulphate cleansers for cream or gel cleansers with glycerin and panthenol.
- Double cleanse at night with a balm followed by a mild wash if you wear makeup or sunscreen.
- Look for ingredients like oat extract, centella, or ceramides for added comfort.
- Try La Roche-Posay Toleriane Dermo-Cleanser in the morning and The Inkey List Oat Cleansing Balm at night for a budget-friendly double cleanse.
Treatment serums
- Resurfacing: Use mandelic acid 5-10 percent one to three nights per week.
- Brightening: Layer vitamin C derivatives (such as ascorbyl glucoside) with niacinamide.
- Breakout support: Reach for azelaic acid or sulfur spot treatments.
- Safe staples to keep in rotation:
- Garden of Wisdom Mandelic 10% for gentle exfoliation.
- Facetheory Lumizela Serum with 15% azelaic acid to calm redness without benzoyl peroxide.
- Allies of Skin Tranexamic & Arbutin Advanced Serum when you need extra help for pigmentation.
Moisturisers
- Switch scented creams for fragrance free options rich in ceramides, squalane, and hyaluronic acid.
- If skin feels tight, mix a drop or two of plant oils (rose hip, squalane) into your moisturiser.
Sun protection
- Apply mineral SPF 30+ every morning, rain or shine.
- Reapply with a powder or spray every two hours if you are outdoors.
- Wear hats and sunglasses for extra protection against melasma.
- Check out our pregnancy-safe sunscreen shortlist to go straight to vetted formulas.

Body care swaps
- Retinol body creams: lactic acid lotions for smoothness.
- Firming caffeine oils: shea butter or cocoa butter blends plus massage.
- Scented body washes: sulphate free, fragrance free formulas with oat or aloe.
How to build a budget friendly stash
- Audit what you already own with the MamaSkin scanner. Keep what scores "No known" or "Low" risk.
- Replace caution products one by one, starting with nightly treatments.
- Choose multitaskers like niacinamide or azelaic acid that address multiple concerns.
- Shop smart: chemists, online deals, and fragrance free drugstore brands often match premium results.
Tips for sensitive skin days
- Stick to a three-step routine (cleanse, moisturise, SPF) until skin calms down.
- Use lukewarm water and pat dry with a soft towel.
- Add a barrier repairing balm at night if you experience chafing or windburn.
How MamaSkin keeps swaps easy
- Ingredient alerts: See at a glance which items to pause.
- Alternative suggestions: Mia recommends safe swaps based on what you scanned.
- Routine tracking: Save morning and evening lineups so you can review changes over time.
- One tap share: Email or text your safe routine to your partner, doula, or midwife.
Read next ->
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